The investment forms part of a $40m investment round alongside Draper Esprit, Eight Roads Ventures and John Simon, via his Ventureforgood entity.

The platform measures the “digital experience” of customers so that brands can convert more and recoup revenue that’s lost from a poorly functioning website or app.

Ben Harris, CEO and Co-founder, Decibel added, “One significant, long-term impact of the current health pandemic is the pace at which businesses engage with their customers digitally. Decibel provides a window into the digital customer experience through its ability to automatically identify and prioritise critical conversion opportunities. I’m honoured by the support of our new and existing investors, customers and partners, and the hard work of our growing team. Partnering with Perwyn is further validation that with our unique data set, we’re positioned to become a very large organisation.”

Andrew Wynn, Partner at Perwyn said, “Decibel is the market leader in the digital experience space. Its best-in-class technology and strong customer success team makes the company an easy win for enterprise organisations wanting more from their digital channels. It’s an incredible company, and we’re thrilled to partner with them as they propel through the next wave of growth.”

Company website: www.decibel.com