Deal enables Datatonic to acquire Montreal Analytics in North America as the business accelerates their global expansion

We are delighted to announce a substantial investment in Datatonic, a leading Cloud Data + AI consultancy, specialised in unlocking the value of data for enterprise businesses across the UK and Europe.

Datatonic holds an impressive list of clients, including: BT, Vodafone, Sky, Delivery Hero, Mulberry, and Lush, thanks to their unique approach to consulting, which combines extensive industry experience delivering business impact, with subject matter expertise across the fields of: data engineering, cloud data architecture, BI & analytics, AI/ML and MLOps.

The company has been recognised four times as the Google Cloud Partner of the Year (including, most recently, the Machine Learning Specialist Partner of the Year), and is considered as a go-to partner in EMEA for other leading technologies, such as Looker and dbt Labs.

The investment from Perwyn is being made to further accelerate Datatonic’s expansion plans, which will initially include the acquisition of Montreal Analytics, a leading Canada-based Cloud Analytics Consultancy, whose services are symbiotic with those of Datatonic.

Both Montreal Analytics and Datatonic have built renowned expertise in designing and deploying scalable and cost-effective data + AI solutions through modern technologies, strategic thinking and enablement of their clients’ teams. The acquisition of Montreal Analytics will enable rapid access to the US, Canadian and Latin American markets, as well as enabling wider coverage and best-in-class delivery for global enterprise clients.

The Perwyn deal team consisted of Ravi Sharma, Mike Rothwell and Angus Duthie- Jackson.

Mike Rothwell, Perwyn, said: “We are delighted to be partnering with the Datatonic team, and to help accelerate their growth plans, starting with the acquisition of Montreal Analytics, which broadens access into the all-important North American market.

“Cloud, AI, and Machine Learning services constitute the new corporate frontier. Digitalisation is now an unavoidable reality for almost every company, and virtually all businesses will need to adapt to, and allow for, these advances to survive in the 21st century, creating a large and rapidly expanding market. The management team at Datatonic already has an impressive track record, establishing the business as a market leader in its particular sector. This is exemplified by the Company being named as Google’s AI+ML Partner of the Year. Together we will build on this success.

He added: “Perwyn’s unique funding model will allow us to focus all our time and energy to help Datatonic build out its offering and expand its client base. We see great potential for further opportunities to scale, and the growth capital provided will also be used to invest in Datatonic’s marketing and sales teams to help win and service more clients for its scalable and proven market leading services.”

Louis Decuypere, CEO and Founder of Datatonic, commented: “Since our establishment, Datatonic’s mission has been to deliver purposeful impact to clients, with technology as the enabler to drive positive change. Having known Cyril and the team at Montreal Analytics for some years now, I’m excited that this talented team will be joining the Datatonic group. The investment by Perwyn and acquisition of Montreal Analytics will allow us to advance our mission at a global scale.”

Cyril Marques, CEO and Founder of Montreal Analytics (now: Datatonic Americas), added: “Montreal Analytics was built focusing on the team and on the impact we deliver to our clients from cutting edge data technologies. Two fundamentals shared with Datatonic whose footsteps we strive to follow. It’s an honor to now take those steps together as one formidable organization.”

Perwyn was advised by Alantra, Armstrong, Hill Dickinson LLP and Azets.


March 2023