Decibel, the global leader in digital experience analytics, has entered into a definitive agreement with Medallia Inc. (NYSE: MDLA), the global leader in customer and employee experience and engagement. The sale is expected to close in March 2021, subject to customary closing conditions, a little over a year since Perwyn invested as part of the Company’s Series B.

Ben Harris, CEO and Co-Founder of Decibel, said “Perwyn have been fantastic partners throughout their investment. They shared our vision from day one and have provided valuable support and insights as we continued to scale our platform internationally. We were closely aligned culturally which made for a successful partnership.”

Ravi Sharma, Partner of Perwyn Growth Capital, said: “We are delighted to have supported Decibel on its growth journey. As global brands strive to improve their digital offering, Decibel’s powerful technology provides them with an unparalleled insight into their customers’ digital experiences. We would like to congratulate Ben and the team on scaling the business to date and wish them all the best for the future.”

Leslie Stretch, CEO of Medallia, said: “There has been a massive shift to digital and the Decibel acquisition will add vital digital journey and experience capabilities, providing even more value to our customers and prospects.  The addition of Decibel uniquely positions Medallia as the only experience vendor that brings together the physical world, contact centre and digital in a single signal platform.”

The Perwyn deal team consisted of Andrew Wynn, Ravi Sharma and Mark Deed.

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IOT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit

About Decibel

Decibel helps organizations make every digital experience effortless. We’re the only analytics software in the world that can identify, score, and prioritize every online user experience impacting conversion, sales, and loyalty across your website and apps. Our forensic tools then get to the root cause so you can troubleshoot, validate hypotheses, and find the fastest path to resolution. The world’s leading brands – including Fidelity, Adidas, and British Airways – harness Decibel for better conversions, more sales, and increased customer loyalty across their digital offerings. Optimizing digital experiences has never been this easy. Find out more at


March 2021