Investment follows recent partnership with Ocado

We are delighted to announce that our portfolio company KatKin, which sets new standards in the cat food sector, has closed a new investment.

KatKin allows for the building of personalised meal boxes, tailored to unique traits, and delivered directly via a monthly subscription.  Founded in 2020, KatKin has now delivered over 35 million fresh meals.  The brand also recently announced its first retail partnership with online grocery store Ocado.  The new funds will be used to fuel growth through DTC channels and retail partnerships, drive category awareness for fresh cat food, expand the team and invest in further product innovation.

KatKin was founded by brother and sister duo Brett and Nikki O’Farrell, and Ed Westcott.  Its vet-formulated fresh food uses 100% real meat fit for human consumption, that is gently cooked to lock in nutrients and flavour, and then frozen. This provides cats, which are obligate carnivores, with the nutrition required for their best health.  KatKin’s pioneering products prevent obesity, kidney disease and poor dental health.

With the wider pet market in the UK booming, pet owners are increasingly aware of the importance of high-quality, nutritious and balanced meals for their cats, and the benefits of fresh food.

Brett O’Farrell, Co-Founder of KatKin, said: “We’re building a global, cat-first brand for cat health and wellbeing.  Because every cat parent deserves a brand they can trust to be as uncompromising as them.  And we want to change the lives of as many cats as possible — by helping cat parents feed fresh with the 100% real meat that their cats were born to eat.  We’re excited to have Active Partners join together with the continued support from our existing investors Perwyn, V3 Ventures and Octopus Ventures. We couldn’t lead the fight for fresh without incredible investors.”