Mr Mallo

Mr Mallo is Europe’s leading manufacturer of marshmallow products supplying customers in over 50 countries across Europe and beyond.


In 2015 Perwyn acquired the business from its founding shareholder Willy Van Damme with the objective to continue its outstanding success. Perwyn invested significantly in to Mr Mallo’s infrastructure in order to transition this owner managed business to its management and to lay the foundation for sustainable future growth, which included introducing experienced food industry entrepreneur Chris De Wolf to the board. Mr Mallo consolidated its leading European position with two complimentary acquisitions, including Mellow Party and Spanish manufacturer Marshmallows International. Perwyn exited the business in August 2019 to the Versele family, with Chris retaining his board position.

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Investment Strategy
  • Support founder transition and strengthening of the management team
  • Invest in production capabilities to expand product range and customer base
  • Target accretive M&A to expand international presence and establish Europe wide leadership
Perwyn Team
Key facts

Food & Ingredients


Investment Date




Tonnes Annual Production


European Manufacturing Facilities


European Manufacturer

"“We greatly appreciated the trust and professional guidance from Perwyn during their investment in Mr Mallo – which made for an exciting and successful couple of years. We really appreciated their fair way of working which made for a successful partnership.”"

Robin Van Oudenhove, CEO, Mr Mallo