Barfer’s

Barfer's is a leading raw pet food brand in Germany.

Overview

Barfer’s is a leading raw pet food brand in Germany focusing on the D2C channel. BARF®, an acronym for Biologically Appropriate Raw Food, champions a natural, high-protein diet for domestic dogs and cats through a variety of raw meat, bones, and other uncooked ingredients. The in-house production and strict quality control of the ingredients represent a competitive advantage for the business. Perwyn invested in December 2021 to continue to build on Barfer’s leading position as a D2C pet food player focused on raw food.

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Investment Strategy
  • Accelerate growth through increase digital marketing spend
  • Investment in infrastructure and internal systems to support high volumes
  • Optimise analysis of company data to drive efficient growth and enhanced customer KPIs
  • Expand internationally to create the pan-European raw pet food leader
  • Leverage M&A to accelerate growth beyond core existing focus
Perwyn Team
Key facts

Food and Ingredients

 

 

Dec-21

Investment Date

0

Add-ons

178 

SKU’s

40K

Customers

Germany

HQ

"With Perwyn, Barfer's gets a strong partner who, due to their experience, will strategically further develop Barfer's and drive future growth. Perwyn is the perfect partner for the next steps of the company."

Norman Vogel, Founder, Barfer's