We are delighted to announce that our portfolio company Secret Sales, the off-price fashion marketplace, has appointed Anthony Farrow as its new Chief Technology Officer as the business sets out to further strengthen its digital platform and to continue its expansion in Europe.

Anthony joins Secret Sales from Accenture Technology, where he was Managing Director and previously CTO of Javelin, acquired by Accenture. At Secret Sales, Anthony will continue to improve the overall experience for both shoppers and retailers across the UK and internationally. Anthony is set to prioritise data, AI and other emerging technologies to further enhance efficiencies and the Secret Sales proposition.  He will also oversee the implementation of serverless architecture, refining search capabilities, and the seamless integration of AI-driven product attributes.

During his 23-year tenure at Javelin and Accenture, Anthony worked with some of the world’s leading global fashion brands, including Burberry and The Kering Group, with a proven aptitude for designing and implementing commercially successful retail solutions on a global scale.

Chris Griffin, CEO of Secret Sales, said: “Anthony’s appointment comes at a pivotal point for the business.  His leadership, depth of ecommerce knowledge, and his proven ability to develop innovative retail solutions are precisely what we need as we continue to evolve and grow the platform.”

Anthony Farrow, new CTO of Secret Sales, said: “Secret Sales’ ambition to disrupt the off-price world drew me in. The business has got a fantastic tech-led foundation, but now taking a holistic view across the entire front and back end will be the key focus. That is where I come in.  It is what we do next that will set us apart. In particular, developing Secret Sales into a truly data-led platform will ensure the proposition continues to provide seamless value to our customers. I am very excited to deliver a data-driven vision for the platform.”

Angus Duthie-Jackson, Investment Manager at Perwyn, added: “We are delighted that Anthony is joining Secret Sales; he understands the unique business model and has demonstrated a clear vision for how data can unlock greater value for customers.  Secret Sales is well set to deliver its targeted international expansion and we look forward to the next chapter of this highly exciting period of growth.”