Follows addition of Leadoo in November 2024
We are delighted to announce that our portfolio company SALESmanago, a leading European Customer Engagement Platform, has acquired Thulium. Thulium is an omnichannel, AI-powered eCommerce-focused customer service solution based in Poland.
With its innovation hub in Krakow and operations in the UK, the Nordics, Spain, Italy, and the DACH region, the move is SALESmanago’s second acquisition in the past year, following the addition of Leadoo. With approximately 60% of revenue outside Poland, SALESmanago has customers in more than 30 European markets and is integrated with large platforms including Shopify, PrestaShop, Zapier, BigCommerce, Magento, and WooCommerce.
The acquisition of Thulium brings together two innovative digital platforms and almost 4,000 customers. By combining SALESmanago’s hyper-personalised marketing automation with Thulium’s omnichannel support capabilities, the group now becomes the pioneering customer engagement platform unifying client data, marketing, and customer service. This will empower eCommerce and service-driven businesses to deliver seamless customer journeys from beginning to end.
Brian Plackis Cheng, CEO of SALESmanago, commented on the acquisition: “Adding Thulium to the SALESmanago platform fuels significantly more revenue opportunities for our customers. This move enables us to provide an unmatched AI-powered solution for mid-sized and enterprise businesses looking to personalise and automate every touchpoint of the customer journey. Supported by SilverTree, Perwyn and Rafał Brzoska, this acquisition accelerates our vision to build the most complete customer engagement platform for fast-growing businesses across Europe.”
Ross Knap, CEO of Thulium, who will continue to lead the company, said: “Joining forces with SALESmanago creates a powerful opportunity for our customers. We share a vision of orchestrating smart customer journeys. By combining our platforms and leveraging SALESmanago’s advanced AI capabilities, we’ll leapfrog the competition with an offering no other provider can match and will drive further international expansion.”
Lejla Šehić, Associate at Perwyn, said: “We are delighted to bring together Thulium’s omnichannel support capabilities with SALESmanago’s AI-driven marketing automation solutions to create a truly end-to-end customer engagement platform serving the mid-market across Europe.”