Secret Sales

Secret Sales is the leading European online marketplace for off-price apparel.


Secret Sales partners with leading brands to monetise excess inventory and help create new gateway customers for their full-price channels. Its marketplace model and scalable platform allows brands to control pricing, quantity, and timing of their sales in real-time.

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Investment Strategy
  • Accelerate UK growth and expand internationally
  • Onboard new brands to increase depth and breadth of offering
  • Invest in product to enhance customer journey
Perwyn Team
Key facts

Digital Transformation


Investment Date




Mobile Visits




Orders p.a

"We made the decision to partner with Perwyn on the basis they stood out as a true partner who clearly understood and shared our ambition to succeed. From our initial meetings, right the way through due diligence and now as an investor, we have found the team at Perwyn to be very straightforward and open, whilst having a great understanding of digital, tech and ecommerce and the fundamentals of our business"

Chris Griffin - CEO - Secret Sales